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I must admit, sometimes I do find it hard to stay motivated when writing my articles. I have an art education background so I know if I am bored with a subject it will come through in my art or in this case my writing. When I am excited about a topic, this excitement will flow through in the writing. The articles which seem to do the best for me are the ones that I am most excited about writing. Bit cliché, but the passion shows, no matter what you do.

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These days, everyone is doing "long-tail marketing" but back then it was a fairly new concept. One that has proven very effective for me over the years, especially when you find the lucrative keyword phrases which have the high conversion rates. It simply makes online marketing possible for the small web marketer - they can easily compete with the "Big Boys" if they target these long tail phrases in their articles, site content and online marketing.